Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Sunday, August 29th, 2010 at
6:32 pm
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Total Customer Reviews: (7)
Seller: Amazon
There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity. CSR can offer powerful business advantages, but only if it is carefully aligned with strategic goals and communicated effectively inside and outside the company--[Read More]




