Agency professionals at every level will find themselves referring to How to Manage an Effective Nonprofit Organization anytime they have a problem and need helpful, practical and to-the-point advice from an acknowledged leader in the field. Each of the nine chapters includes numerous practical recommendations: * Board members will learn how to r[Read More]

While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Do[Read More]

Written in an easy-to-understand style, this comprehensive guide on trademarks covers what can and cannot be protected, duration and scope of protection, notice and registration and more. Completely updated to reflect recent court decisions and changes in the law, this edition features a new Internet trademark resources list, and expanded informati[Read More]

Creating a product and bringing it to the market can cost a bundle. With this complete inventor's guide, anyone with a creative streak can avoid potential problems and set a course for a successful launch.

The most complete guide to licensing your idea available! Like most inventors, you dream of striking it rich -- finding a company you can trust, hashing out a fair licensing deal, watching your idea hit the marketplace and then raking in the profits. But where do you find the right company? And how do you draft an agreement that protects your[Read More]